CITIFI is a network of specialists who help places to create strategic place plans and a distinctive brand and narrative. We don't walk away at this point - we like to help with the implementation process to ensure it has longevity.
Strategic & Targeted
Using established brand development methodologies and techniques and working closely with stakeholders, we develop compelling and authentic brand propositions. We then deliver a visual and verbal language system that can be adopted and implemented by your town or city and its key stakeholders.
PLACE BRAND STRATEGY
We develop strategic place plans in conjunction with the place and its stakeholders. Our place plan will include clear recommendations and an implementation plan.
We work with organisations to help map their stakeholder ecosystem, then we help to build deep and enduring relationships with the stakeholder community.
Brendan is an experienced place specialist having held senior roles in local authorities, DMO's and PMO's. Brendan is a Fellow of the Institute of Place Management and Fellow of the Chartered Institute of Marketing. Brendan advises towns and cities on strategic place plans, stakeholder engagement, brand strategy, and brand implementation.